Daytona International Speedway partners with Hard Rock Bet to engage fans on and off the track
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Daytona International Speedway partners with Hard Rock Bet to engage fans on and off the track

DAYTONA BEACH, Florida (January 24, 2024) – It’s the fastest way to bet and the only legal way to bet on sports in Florida. Daytona International Speedway today announced a partnership with Hard Rock Digital to make its Hard Rock Bet platform the official sportsbook for the World Center of Racing and a licensed NASCAR gaming operator.

Image: Daytona International Speedway – Photo credit Shutterstock

The partnership brings together two globally recognized entertainment leaders to engage fans with on-site activations at the rebranded Hard Rock Bet Fanzone and unique “money can’t buy” experiences like car rides and access to behind-the-scenes events. For the first time, fans in the stands will also be able to bet on the NASCAR action taking place live in front of them and on over 20 other sports legally at Hard Rock Bet as they cheer on their favorite drivers.

“Our fans are some of the most enthusiastic when it comes to representing their favorite drivers and now they can take that passion even further,” said Frank Kelleher, President of Daytona International Speedway. “Between the Rolex 24 At DAYTONA, the DAYTONA 500, Bike Week Presented by Monster Energy and so much more, fans will be able to interact with them all in the Hard Rock Bet Fanzone right here at the World Center of Racing.”

The Hard Rock Bet app is available for download in the App Store and Play Store, and you can access a web sports betting experience at New online players who sign up will receive a No Regret first bet of up to $100, providing up to $100 back in bonus bets in case their first bet loses. With a rating of 4.9 stars, Hard Rock Bet is one of the highest rated online sportsbooks with an easy-to-use app, quick registration, quick deposits and withdrawals, boosts and free online loyalty rewards.

“Just like Daytona International Speedway, Hard Rock Bet is designed for speed with fast signups, quick deposits and withdrawals, and quick bet placement to engage players in the action,” said Marlon Goldstein, CEO of Hard Rock Digital. “We are thrilled to partner with DIS to engage and entertain its dedicated fans around the world like no one else can in the Hard Rock Bet Fanzone and Hard Rock Bet app on race weekends.”

Fans will be able to experience the Hard Rock Bet Fanzone for the first time during the upcoming Rolex 24 At DAYTONA, the season opener for the IMSA WeatherTech Championship.

The action begins with Mazda MX-5 Cup and Michelin Pilot Challenge drivers battling for top positions on Thursday, January 25 and Friday, January 26. Then, fans will see racers from around the world prepare for January 24. hours of non-stop racing, from Saturday 27 January to Sunday 28 January, in the historic Rolex 24 At DAYTONA.

Less than a month later, Florida fans will be able to bet on the DAYTONA 500 for the first time (Sunday, Feb. 18 on FOX).

Fans can purchase tickets to the 2024 Rolex 24 At DAYTONA at or call 1-800-PITSHOP. Purchase of Rolex 24 tickets also includes admission to ROAR Before the Rolex 24.

Offered by the Seminole Tribe of Florida. To bet you must be over 21 years old and physically present in Florida. Terms and conditions apply. Worried about gambling? Please call 1-888-ADMIT-IT.

Daytona International Speedway information
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the prestigious Sports Business Award for Sports Venue of the Year in 2016 by SportsBusiness Journal. Daytona International Speedway is home to the Great American Race: the DAYTONA 500. The NASCAR Cup Series’ season-opening event garners much of the attention, as well as the largest audience in motorsports: the approximately 500-acre complex of Motorsports, also known as the World Center of Racing, boasts the most diverse racing program in the world. Some of the exciting race events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA Presented By Monster Energy, featuring DAYTONA Supercross and the DAYTONA 200, August’s Coke Zero Sugar 400 Weekend and so much more. The Speedway grounds are also used extensively for other events including concerts (Welcome to Rockville, Heroes Honor Festival, etc.), sporting events (DAYTONA Soccer Fest, CLASH DAYTONA, etc.), civic and social gatherings, car shows, amenities photography, production vehicle testing and police motorcycle training.

About Hard Rock Digital

Hard Rock Digital is Hard Rock International and Seminole Gaming’s exclusive vehicle for interactive gaming and sports betting on a global basis. Known around the world for its world-famous cafes, casinos, hotels and music memorabilia collections, Hard Rock’s legendary hospitality and entertainment are our foundation as we build the future of sports betting and Internet gaming. Headquartered in Hollywood, Florida, with offices in Austin, Texas, Atlantic City, New Jersey and Toronto, Ontario, Hard Rock Digital is committed to creating the best place to play for sports fans and mobile gamers everywhere.

Source: Daytona International Speedway

Preview image: Shutterstock

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